The Internet offers many businesses and organizations an amazing opportunity to connect and grow their audience. Social media has absolutely revolutionized the way that we do business both online and off. By utilizing certain social networks, both small and large businesses can grow their audience and increase sales through more loyal customer base.
This article will talk about three of the best ways to grow your audience using social networks. After reading this article you will be able to increase the size and loyalty of your consumer base and increase the visibility of your business online.
The Shotgun Approach
The "shotgun approach" is really the first step that a business needs to take if they want to increase their audience online. Many small and large businesses rely too much on the few mainstream social media and networks that exist today.
For example, some businesses are only using Twitter or Facebook. Though Twitter and Facebook have a lot to offer, these businesses are missing out on the thousands of other social networks that offer increased visibility.
The "shotgun approach" simply states that a business should create profiles on as many social networks as possible. Real Connection the "real connection" approach, also known as engaging with users, is when a business acts less like a business and more like a person with their interaction with others on social networks.
For example, instead of talking only about your business within your profile, it may be a good idea to try and learn more about other users that interact with your business.
Some social networks make this easier than others. For example at Mezee.me you are much more likely to connect with real people and interact on a more engaged level then you may otherwise on Facebook.
The most power in social media comes from its ability to share content with others. Sites like Twitter, Facebook, Mezee.me and others allow businesses and non-businesses to find content, create content and share it with others.
If you remember back from your early elementary school days, the best way to make friends was to share your toys. This is the basic idea behind sharing content. If you find something need, or create something that is memorable or fun, sharing this with other people on the Internet allows you to build relationships.
This does not necessarily mean that you have to always be creating funny, hilarious or bizarre Internet memes. It could mean that you produce a professional paper, or share interesting news related to the industry in which you work. You could also create a group of people that simply discuss interesting topics related to your work.
The point is to share. Just like your elementary school days, the more you share the more friends you have.
By following these three simple ways to increasing your audience using social networks, you can increase the size of your consumer base and increase the business that you do both online and off.
Remember that social media is all about being social. Look for social chat site like Mezee.me that actually promotes being social and you will be well on your way to business success.
Ludwing Hernandez is a search and social geek who loves tools and blogging on them. Follow @Mezeeme